Sell your home without the guesswork.

Premier Pro is the full listing: professional photographs, your home on the Austin, San Antonio, and Houston MLS, sign and lockbox, full digital marketing across Zillow, Realtor.com, Homes.com and the rest, a social media marketing package, weekly market reports, open house rotation, and the full team working your listing.

Ultimate Showcase includes all of that and pushes the exposure further: premium photography, priority placement in our open house rotation, the Zillow Showcase+ upgrade, our Deal of the Week newsletter to 30,000+ subscribers, and a Private Network preview before your home goes public.

The honest way to think about it: Premier Pro sells houses. Ultimate Showcase is for when maximum exposure in the first few weeks is worth more to you than the difference in fee.

No, and here's the straight reasoning rather than a policy statement.

We've looked hard at what we'd have to remove to get to a lower number. Every line on those lists is there because it's part of why the listings sell. Cutting photography, or the Showcase placement, or the exposure saves you a little on fee and usually costs you more on price.

That's especially true on a home that's already sat on the market once. The answer there is more exposure, not less.

If the fee is the sticking point, let us show you the plan first and then decide whether it's worth it.

No. Compensation to a buyer's broker is separate from our fee, it's negotiable, it isn't required, and it can be zero.

That said, it's a strategy conversation rather than a yes-or-no. What you offer affects how your home competes against other listings in your price band. We'll give you a straight read on what's happening in your specific market and let you decide.

Showcase puts your listing at the top of Zillow search results with premium photos and a virtual tour, which matters most during the first days on market when buyer attention peaks.

Zillow reports Showcase listings get roughly 84% more page views, are about 10% more likely to go pending within 14 days, and sell for approximately 2% more on average. Those are published averages rather than a guarantee for your home. learn more zillow.com/pro/showcase-facts

It's included in Ultimate Showcase.

Before your home goes public, we take it to our own network of active buyer clients and area agents.

Twenty-nine years in this market means a lot of relationships, and some of the best offers come from a buyer who heard about the house before it hit the search sites. It's a head start, not a substitute for full market exposure... your home still launches publicly.

It's part of Ultimate Showcase.

Two, available with either package.

Vendor Services — we handle the pre-listing work for you. Handyman, paint, flooring, landscaping, cleaning, haul-off, all from our vetted vendor list. We schedule it, meet the vendors, and manage it to the finish so you're not chasing anybody. Vendor labor and materials are billed separately and paid by you; the upgrade covers the coordination.

Interior Designer Walk-Through — a professional designer walks your home before photos and gives you a room-by-room plan for what to move, repair, repaint, and restage so the house shows at its best on day one.

Each is +0.25%.

You can cancel any time before we receive an offer on your home. Just let us know in writing and we'll release you. There's no cancellation fee and no penalty, and you won't owe us back for any marketing we've already paid for.
We'd rather fix whatever isn't working, and we'd like the chance to try. But nobody should be locked into a listing agreement with a team they've lost confidence in. That's our Easy Exit Guarantee.
A few details: the protection period in your listing agreement still applies after you cancel. The photography, marketing materials and leads we created stay with Byrne. If you decide to lease the home instead, that needs a separate agreement.

A written cash offer on your home within 48 hours, good for 14 days.

No showings, no repairs, no prep work, no waiting on a buyer's financing. You pick the closing date. If what you want is out, quickly, with cash and no hassle, this is the fastest way to get there.

The tradeoff is price, and we'd rather be blunt about it than have you find out later. Cash offers typically land between 60% and 80% of fair market value. Where yours falls depends on the condition of the house, the neighborhood, and what it would take to bring it to market. The buyer is absorbing the risk, the carrying cost, and all the work you're choosing not to do, and the discount reflects that.

So we'll give you two numbers side by side: the cash offer, and what we think your home would bring listed with full marketing. Then you decide which one is worth more to you.

For some sellers the cash number wins easily... an estate, a job that already started somewhere else, two mortgages running at once, or a house that needs work you have no interest in doing. For most sellers, the market is worth the wait.

Either way, you'll have both numbers before you decide anything.

We look at what's actually sold near you, what's currently competing with you, and what condition your home is in relative to both. Then we tell you what we think it will bring.

Sometimes that number is higher than you expected. Sometimes it's lower. We'll tell you either way before you list rather than after 60 days on market, because a home that launches at the wrong price is very hard to recover.

It depends on your price point and your area, and any agent who gives you a confident number before seeing your house is guessing.

What we can tell you is what's happening right now in your specific segment... how long comparable homes are taking, how many are competing with you, and whether the market you're in is moving or sitting. You'll get that read at the walkthrough, and weekly market reports once you're live.

Less than you probably think, and different things than you'd guess.

That's what the walkthrough is for. We'll tell you which repairs return more than they cost and which ones don't, what to move out, and what to leave alone. If you'd rather not manage any of it, our Vendor Services upgrade handles the scheduling and coordination for you.

The most expensive mistake sellers make is spending money on the wrong improvements before anyone tells them what buyers in their price band actually respond to.

That's most of our sellers, and it's the hardest part of a move.

Selling before you've found something. Buying before yours is under contract. Financing that has to work across two closings with dates that are still moving. One team handles the sale, the purchase, and the financing off a single plan, so the timing questions get answered by people who can see both sides at once.

The part most sellers don't see is the coordination... option period deadlines, inspection responses, appraisal, title, survey, lender timelines, and the dozen small things that can quietly derail a closing.

You have a full team on that, not just your agent. Our client experience team tracks every deadline so nothing falls through between contract and closing.

Once you're our client, you stay our client.

You get our concierge vendor program... vetted contractors, inspectors, handymen, and landscapers we've actually used. You get an annual valuation on whatever you own, every year, so you always know where you stand rather than guessing until you're ready to move again. And when you list with us again, repeat clients get reduced fees or complimentary marketing upgrades.

If you need help with something that isn't real estate at all, ask anyway. After 29 years in Austin we know a lot of people, and if we can make an introduction that saves you time or money, we'll make it. Our book is your book.

We run on a few standards that don't bend deal to deal.

Make it easy. Selling a home is complicated enough without your agent adding to it. Our job is to take work off your plate.

Treat everyone like they're our only client. Every price point gets the same preparation and the same attention.

Everyone is our customer. That includes the agent bringing the buyer, the lender, the inspector, and the neighbor with a question. It's the right way to operate, and in a market where reputation travels, it's also how deals get done.

Do great work. Then stand behind it in writing.